Is your LinkedIn profile requiring an overhaul? Does it produce the results you’re looking for? When was the last time you gave your LinkedIn profile the attention it needs?
Here’s the thing… Your LinkedIn profile says a lot about you. It provides an insight into your world and for the most part, can be the deciding factor on you gaining a new client or not.
Unfortunately, what most people don’t understand though, is that the purpose of your LinkedIn profile is not about positioning your company or business. In fact, the true purpose of your LinkedIn profile is to position YOUR expertise.
That’s right. LinkedIn is first and foremost a Personal Branding platform, and people buy from people that they know, like and trust.
So what does your profile say about you?
Consider this. There’s a million different ways that you can optimise your profile, and you’re probably totally confused as to which one is right for you, correct? Well, here’s the truth. When it comes to positioning your expertise or specialist skills on LinkedIn, the very first thing you must do is simply ask yourself this question…
What is my purpose for being on LinkedIn?
Of the thousands of conscious entrepreneurs, CEO’s and professional service providers I’m fortunate enough to speak with each and every month, the overwhelming response I hear to this question is this: John, How do I use LinkedIn to attract highly qualified, targeted leads?
So… What can be done?
There is no shortage of hyped up products offering to solve your LinkedIn lead generation problem. Everything from magic pills, artificial profiles, upgrades to the paid versions, and expensive done for you approaches.
Honestly, it’s no wonder that most people are truly confused when it comes to what works and what doesn’t on LinkedIn.
Here’s the reality, plain and simple. Over the years I’ve found (through doing the hard work in the trenches) that, in order for you to optimise your profile on LinkedIn, so that you can attract highly qualified, targeted leads…
You must follow a proven simple process. And it’s the commitment to the process, that will see you achieving the results you ultimately want.
What makes this process such a game changer for professional service providers is the simplicity of it, and how easy it is to replicate across your team. That’s right – your team.
Even your receptionist could (in my opinion) have a LinkedIn profile, which is aimed to support your overall objective on LinkedIn. PLUS, a side benefit is that it will help your team grow and expand their personal profiles too.
Here is the five (5) easy to implement changes, you can make on your profile right now, that will help you position your expertise and optimise your LinkedIn profile …FAST!:
- Have a clear profile photo.
- Craft a compelling headline, that contains a clear call to action.
- Include all your contact information, including links to your various websites.
- Focus writing your background summary towards solving your target audiences problems and challenges.
- Optimise your profiles search-ability by including keywords and phrases throughout your profile.
These five (5) changes, may sound simple – and let’s be honest they are; the challenge however for most, is they never get done. Seriously, go on LinkedIn right now and randomly select 10-20 profiles, and I can guarantee that the vast majority of these will not have implemented these five (5) simple profile optimising steps.
Ultimately, what we’re talking about here is building the foundation for your success on LinkedIn, and this all starts with your LinkedIn profile.
Implementing these changes could make all the difference to your experience on LinkedIn.
And remember… A quality LinkedIn profile will stand the test of time.
When you invest the time in optimising your profile, not only will you be speaking directly to the problems and challenges you solve for your ideal clients, but they will notice and as a result you’ll experience an increase in connection requests from them. Which ultimately lead to you securing more clients.
If you want to fast track your success on LinkedIn, then you may wish to consider attending one of our Live LinkedIn Implementation Workshops. During our time together, I will hold your hand and guide you through our proven process to becoming an authority on LinkedIn, so you can turn your connections into customers!
If you’re a conscious entrepreneur, CEO or professional service provider, then click here to find out when the next LinkedIn Implementation Accelerator workshop is on and start attracting highly qualified, targeted leads on LinkedIn today.
Chat real soon,